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[Fourth generation family business upholds traditions with analytics]

17
May 2017

Fourth generation family business upholds traditions with analytics

Oberweis Dairy has been committed to the tradition of home milk delivery for more than 100 years. But the dairy business is not what it used to be. 

Until about the 1960s, home milk delivery was a mainstay for most US families. By the 1970s, more and more families were buying milk at the local grocery store, and they were drinking an average of 1.5 cups a day per person, according to USDA data.

Today, Americans have reduced their milk consumption to 0.8 cups per day, and their buying habits are changing as more convenient options disrupt the grocery industry. Food delivery options are on the rise, and online grocery sales are expected to increase 9.5 percent in 2017, according to research from IBISWorld.

How does a traditional dairy company compete in this changing landscape? How does it find and target the consumers who are willing to pay a little more for the highest quality milk delivered straight to their front doors in traditional glass bottles? Oberweis couldn’t do it without analytics.

Find out more about how Oberweis is using analytics to bring the farm to the table by watching this video. Be sure to check out the business impacts of analytics for Oberweis and how they are helping family farms thrive.


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